Open to anyone, hosted by the listing agent
Covers: portal and social listings, neighbour invitations, signs, sign-in, feedback and follow-up with every visitor.
Aims for: second viewings and offers.
An open house is a short event with a long tail. It needs two weeks of preparation with the seller, a safety plan for the people hosting it, and follow-up with every visitor while they still remember the house. This free open house checklist is for listing agents, estate agents and the teams that support them. One run covers one open house for one listing. It starts with the date and the seller’s instructions, then covers marketing and invitations, preparing the property, the documents and handouts, the safety plan, the event itself, closing down and securing the property, and the follow-up, feedback report and next steps agreed with the seller. Two answers on the first task change what appears: a broker’s open swaps the buyer-facing marketing for an invitation to local agents, and a vacant property swaps the occupant and valuables tasks for utility and security checks.
An open house sits in the middle of selling a home. The listing agreement, disclosures and offers belong to the whole transaction file, which the Real Estate Transaction Checklist runs from listing to close, and the first meetings with a seller are covered by the Real Estate Client Onboarding Checklist. Once an offer is accepted, the Purchase and Sales Agreement Process Checklist takes over. This checklist deals with one event inside all of that: a fixed date when people the seller has never met walk through their home.
That event has its own risks. The seller’s belongings are on show, the agent is often with strangers in an empty house, and the visitor list is only worth something if every name hears back. The work also changes with the type of event.
Covers: portal and social listings, neighbour invitations, signs, sign-in, feedback and follow-up with every visitor.
Aims for: second viewings and offers.
Covers: invitations to local agents and offices, and their feedback on price and presentation.
Aims for: agents who will bring their buyers, and a price check from people who sell nearby.
Covers: a single booked viewing, often with the buyer’s own agent.
Tracked in: the transaction file, through the Real Estate Transaction Checklist, not here.
Eight phases take one open house from the seller’s instructions to an agreed next step. The type of event changes the marketing tasks in Phase 2, and an occupied or a vacant property changes the last four tasks of Phase 3.
The first task sets every due date and decides which tasks appear: a public open house or a broker’s open, and an occupied or a vacant property.
A public open house is marketed to buyers and the neighbourhood. A broker’s open is marketed to other agents, so it gets its own invitation task instead.
Agree the work with the seller early enough to finish it. The last four tasks depend on whether the property is occupied or vacant, so a run shows two of them.
Nobody should host an open house without someone else knowing where they are and when to expect a call. Write the plan down and have it reviewed before the day.
Every visitor signs in and nobody walks round on their own. If you cannot see everyone, limit how many people are inside at once.
The sign-in sheet is only worth something if every name hears back. Set the follow-up time before the event and keep to it.
Every due date in the template counts from the open house date you enter on the first task, so the plan moves with the date. The timeline assumes an event on a Saturday, which puts each preparation task on a weekday and the follow-up on the Monday after. If you hold open houses on a Sunday, or start marketing earlier, change the offsets once in the template and every run uses them.
| When | What happens | Who | Phase |
|---|---|---|---|
| Two weeks before | Date, times and the seller’s instructions agreed in writing; local calendar checked; second person chosen | Listing agent and seller | 1 |
| 9–10 days before | Open house added to the portals, or local agents invited to a broker’s open; social posts published | Listing agent | 2 |
| 4–5 days before | Walk-through with the seller; photos checked; neighbours invited; signs arranged; feature sheet drafted | Listing agent and seller | 2, 3 and 4 |
| 2–3 days before | Cleaning, repairs and staging; disclosures ready; marketing checked against fair housing rules; safety plan written and reviewed | Listing agent, seller and manager | 3, 4 and 5 |
| The day before | Valuables secured, or the vacant property inspected; enquiries logged; kit packed; safety contact, neighbour and second person briefed | Listing agent and seller | 2, 3, 4 and 5 |
| On the day | Exits checked, every visitor signed in and accompanied, check-ins made, feedback collected, every room checked before locking up | Listing agent, second person and safety contact | 6 and 7 |
| 2 days after | Every visitor followed up; offers and second-viewing requests passed to the seller | Listing agent | 8 |
| 3–5 days after | Feedback report sent, next steps agreed with the seller, records filed | Listing agent and seller | 8 |
Safety guidance for agents. The National Association of REALTORS® publishes safety tips that cover open houses. On arrival, check each room, plan at least two ways out and leave the deadbolts unlocked. Tell a neighbour you are hosting and ask them to watch for anything out of the ordinary. Limit how many people are inside at once: NAR warns that groups have targeted open houses near the end of the afternoon, with some distracting the agent while others take what they can. Before you lock up, have a colleague help you check every room and the backyard, and always tell someone where you are going and check in when you leave. In Great Britain, the Health and Safety Executive says employers must manage the risks before anyone works alone, keep in touch with lone workers at agreed times, and have a reliable way of knowing they have finished safely.
Protecting the seller’s home. NAR’s tips also ask agents to remind sellers that strangers will walk through the home: remove or lock away keys, credit cards, jewellery and prescription drugs, and check the locks and belongings as soon as they get back. They advise never describing a listing as vacant, because that can invite criminals or squatters.
Fair housing in the US. The Fair Housing Act protects people from discrimination when they buy or rent a home because of race, colour, national origin, religion, sex, familial status or disability. HUD’s rule at 24 CFR 100.75 makes it unlawful to publish any notice, statement or advertisement about the sale of a home that indicates a preference, limitation or discrimination on those grounds. It applies to flyers, brochures, signs and banners, and to spoken statements by anyone involved in the sale, so the feature sheet, the open house sign, the social posts and what you say at the door all count. Other countries have their own equality and advertising rules, so check the ones that apply where you sell.
Enter the date on the first task and every due date follows: preparation counts back from it and follow-up counts forward. If the seller moves the open house a week, the checklist moves with it, and the agent sees what is due today instead of working it out from a diary.
Two answers on the first task decide what appears. A broker’s open drops the portal and neighbour tasks and adds an invitation to local agents. A vacant property drops the occupant and valuables tasks and adds the utility check and the inspection the day before. Conditional logic keeps the rest out of the way.
The safety plan goes to the office manager you name, and the decision on next steps is assigned to the listing agent alone, with the seller’s choice recorded on the task. Both are approval steps, so the record shows who agreed what and when. The safety contact closes the event by recording that the agent has left.
An agency running several open houses each weekend sees every one in the Reports Grid, with the sign-in records, feedback and follow-up attached to the tasks they belong to. See how brokerages and agents use CheckFlow on the real estate industry page.
The open house is one step in a sale. The Real Estate Client Onboarding Checklist covers the first meetings and paperwork with a seller, the Real Estate Transaction Checklist runs the whole file from listing to close, and the Purchase and Sales Agreement Process Checklist goes deeper on the contract stage once an offer is accepted. Letting the property instead? Start with the Property Management Checklist.

Real Estate Transaction Checklist

Real Estate Client Onboarding Checklist

Purchase and Sales Agreement Process Checklist

Move-In / Move-Out Inspection Checklist

Property Management Checklist
Describe the process in a sentence and the AI checklist generator drafts the phases and tasks for you.
The seller’s instructions and the date, marketing and invitations, preparing the property, the feature sheet and any disclosures, a safety plan, the event itself and closing down, then follow-up. On the day, every visitor signs in, nobody looks round alone, and every room is checked before you lock up. Afterwards, every visitor is followed up within a set time, offers go to the seller in writing, and the seller gets a feedback report and agrees the next step.
This template starts two weeks before the event. That gives time to agree the date and the seller’s instructions, publish the open house on the listing and invite the neighbours or local agents, and finish the cleaning, repairs and staging before the photos and feature sheet are final. The safety plan is written and reviewed in the last few days, and the follow-up runs in the week after. Change the offsets once in the template if your market moves faster or slower.
A public open house is open to anyone who wants to look round, and is marketed to buyers and the neighbourhood. A broker’s open is held for local agents, so they can see the property before bringing their own buyers and give the listing agent their view on price and presentation. Both need the same preparation, safety plan and lock-up. In this template, choosing Broker’s open on the first task swaps the portal and neighbour tasks for an invitation to local agents.
Plan it in writing. NAR’s safety tips suggest checking each room on arrival and planning at least two ways out with the deadbolts unlocked, telling a neighbour, limiting how many people are inside at once, and having a colleague help you check every room before locking up. Tell someone where you are and check in when you leave. This checklist adds a second person, a safety contact with agreed check-in times and a code phrase, and a manager’s review of the plan before the day.
Not just to look round. NAR’s consumer guide says a buyer visiting an open house on their own does not need to sign a written buyer agreement, and an agent hosting it for the seller is not required to have one with the visitors. Once a buyer starts working with an agent, they sign one before touring a home together, including a live virtual tour. Asking on the sign-in sheet whether each visitor is working with an agent tells you who to follow up with directly.
Agree the date, the times and any rooms that are off limits with their agent in writing. Clean, finish small repairs and help stage the main rooms. NAR’s tips ask sellers to remove or lock away keys, credit cards, jewellery and prescription drugs, because strangers will walk through the home. Plan to be out during the event, with pets away or secured, and check the locks and belongings as soon as you return.
Set a time before the event and keep to it for every visitor, not just the ones who seemed keen. Follow up while the visit is recent and their questions are still open. This template sets the follow-up two days after the event, which falls on the Monday after a Saturday open house, with the feedback report to the seller the day after that. Record each contact and outcome so the seller’s report is based on what visitors actually said.
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