Marketing work fails in the last mile. The campaign is approved, then the landing page form drops leads before they reach the CRM. The site relaunch looks finished, then the staging noindex goes live with it. The email goes out on time, to a segment that was never checked against the unsubscribe list. None of these are strategy problems; they are steps nobody owned on the day.
CheckFlow’s thirteen marketing templates turn that work into checklists with owners, due dates and sign-offs. They are grouped by the job: strategy and content, from brand development to publishing a blog post; campaigns, ads and social, including QA for every email send and every landing page; and website and SEO, from launch and migration to quarterly audits and monthly WordPress maintenance. Each one is written for in-house teams and for agencies running the same process across several clients.
Each template below includes a detailed process guide covering the marketing workflow, what every phase involves, and how to execute it consistently for measurable results. Click any template to read the full guide.
The campaign that goes live with a typo in the headline, a broken landing page link, or a tracking code that wasn't added is a campaign that was launched without a pre-launch checklist. CheckFlow's campaign preparation workflow requires every asset — copy, creative, landing page, tracking, and approvals — to be confirmed complete before the launch date is cleared.
Content that bypasses the editorial review because the publishing deadline was tight produces the kind of inconsistency that erodes brand credibility — factual errors, off-brand tone, SEO optimisation skipped. CheckFlow's content production workflow requires every piece to pass the same review and approval gates regardless of urgency, maintaining the quality standard even under deadline pressure.
Marketing programmes that produce results only when the most experienced team member is involved are programmes that cannot scale. CheckFlow's marketing templates encode the methodology that produces results — keyword research process, content strategy framework, ad copy development workflow — so every team member executes to the same standard.
Describe the process in a sentence and the AI checklist generator drafts the phases and tasks for you.
A digital content strategy covers six components: audience analysis (defining the specific audiences the content will serve — their roles, challenges, search behaviours, and content preferences), content pillars (the three to five thematic areas the brand will own, aligned to the audience's key challenges and the brand's areas of expertise), keyword and SEO alignment (mapping content pillars to search intent and keyword opportunities — ensuring content is built around what the target audience is actually searching for), channel strategy (which channels will be used for which content types, with frequency and format defined per channel), editorial calendar (a production schedule that makes the content strategy operational — topics, formats, owners, and publication dates planned in advance), and measurement framework (the metrics that will be used to assess whether the content is achieving its objectives — traffic, engagement, lead generation, or pipeline attribution depending on the content's purpose).
Keyword strategy is the process of identifying the specific search terms your target audience uses to find solutions to the problems your product or service addresses, and then systematically building content around those terms to rank in search engines. It matters because organic search remains one of the highest-ROI marketing channels — traffic that arrives via search intent converts at higher rates than most paid channels, and the content investment continues to produce results long after it was created. A structured keyword strategy involves: identifying the problems and questions your audience is searching for (not just the product terms you want to rank for), assessing search volume and competition for candidate keywords, clustering keywords by intent and topic, mapping them to specific content types, and prioritising based on opportunity and alignment with commercial objectives.
A brand development process covers five phases: brand strategy (defining the brand's positioning — who it is for, what problem it solves, what makes it different, and what values it embodies — the foundation everything else builds on), value proposition (the specific, differentiated benefit the brand delivers to its target audience, expressed in their language not the company's internal language), visual identity (logo, colour palette, typography, imagery style, and design system — the visual language that makes the brand recognisable across every touchpoint), verbal identity (tone of voice, messaging hierarchy, key messages for each audience, and the language conventions that make the brand consistent across copy), and brand rollout (deploying the brand across all touchpoints — website, collateral, social media, product, packaging — and producing brand guidelines that enable consistent application by every team member and agency).
Use the Website Launch Checklist when a new or rebuilt site goes live: it covers forms, legal pages, SEO basics, analytics, performance, accessibility and the go/no-go decision. If existing URLs or the domain are changing, add the Website Migration Checklist, which protects search traffic with a redirect map, crawl comparisons and twelve weeks of monitoring. The Landing Page QA Checklist is smaller and more frequent: run it for each campaign page before paid or email traffic is sent to it.
Every CheckFlow template is fully customisable. Small teams can streamline approval workflows to reflect a solo or two-person process. Larger teams can add multi-level approvals, channel-specific specialist review steps, and budget sign-off. Channel-specific adaptations are straightforward: add LinkedIn-specific steps to the social media manager checklist, add Google Ads-specific quality score checks to the RSA workflow, or add print production steps to the content production workflow. Templates can be differentiated by campaign type — always-on content workflows run on a recurring weekly or monthly schedule; campaign launch workflows trigger on a project basis with a defined end date.
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