Decision-makers approve or reject business cases based on the executive summary and the financial summary table. The executive summary that does not clearly state the problem, the recommended option, the cost, the key benefit, and the decision required — on one page — is an executive summary that has not been written for its audience.
- Write the executive summary last — after all analysis is complete; it should reflect the actual conclusions, not the hoped-for conclusions
- Include on one page: the problem, the recommended option, the investment required, the key financial metric (NPV/payback), the top 2–3 risks, and the decision being requested
- Tailor the presentation to the audience — CFO: financial analysis and risk; operations: implementation plan and change impact; board: strategic fit and downside scenario
- Anticipate the key questions — what will the decision-makers ask? Prepare evidence-based answers
- Confirm the approval process — who approves, at what stage, in what forum; and what documentation is required for formal approval